Dark Sea Artwork

Creative, Products

A salty ocean spray covers the shore in mist while the foamy crest of waves crashes into the rocks below. Each thunderous boom of the waves shakes the earth underfoot and deafening tones resound through the air. You think of the sailors on the sea, approaching each wave head on as though it will be the last one they ever see. Will they be able to make it back to port?

See our Dark Sea art on Redbubble

DarkSea Small


Peddled Wares

Business, Products

The Story

Peddled Wares came about when Grant and Mary moved into a cute old house with no storage. They had twice as much furniture as they needed and an embarrassing amount of decor. Mary sold what they didn’t need online and discovered that she had made enough money to fund all the moving related expenses and then some. Not only was it easy on the budget, but it’s led to a whole new approach to possessions. They’ve been able to pass along items they don’t need to help those that do, divert usable goods from the landfill and at the same time are freed from lugging extra stuff around next time they move. As you’ve probably heard before “Own your stuff, don’t let it own you.”

Want to learn more?  Visit the website at:

National Parks Themed Artwork

Creative, Products

The sun was setting and each tree seemed larger than the last as you hiked through King’s Canyon National Park. You wondered whether or not you would know which sequoia was General Grant, when suddenly you passed through a clearing and his great shadow loomed over you – there he was! Insects buzzed and the scent of moss was thick in the air. A cool breeze blew… this truly was a sight of legends. Enjoy the experience every time you view our General Grant artwork!

See our sequoia art on Redbubble



Grow your tree, prune it, and watch over it as it matures into adulthood. The tree will become what you train it to be – you are the mastermind behind it’s path in life.

Each tree is unique and procedurally generated to be as authentic and anatomically correct as possible. Grow an infinite number of tree-friends using different strategies and masterfully sculpt their shapes.

It’s the tree simulator you’ve been waiting for. Get it on Steam today!

What do we do?


Rooted Concepts is an all-in-one technical shop.  Whether you need software developed, a website set up, or a mobile app created, we’re here to help you get what you want.  It doesn’t matter if you’re an expert in technology, or brand new to it, we can teach or provide you with the tools you need to accomplish your goals.  We’ve had the pleasure of helping graduate students do their PhD work as well as large companies review their architecture and software design practices; any need you have, we’re here to guide you.

In an era where everybody is rushing to create “The Next Big Thing”, we take pride in not rushing through a job.  Instead, we spent effort up from identifying the goal and helping you think through your needs.  Not just from a technical standpoint, but identifying your business needs and how a technical solution can help you reach your goals.  Once the goal is identified, we rapidly execute a plan to provide you with the solution you’re looking for.

However, if you’re not looking for a new solution but rather need a seasoned technology veteran to review your design and craftsmanship, we’re also at your service.  We have experience in technology of all kinds: from C/C++ on embedded systems, to n-tier web applications using Java or PHP, to client-side apps build with Javascript, jQuery, or ReactJS among others.  There’s no technology or need outside of our skill set!

Don’t overthink contacting us – estimates are free and you’ve got nothing to lose by dropping us a line!

Book Review – Peopleware


Closing the gap between theory and reality, or academia and the industry, is not well done without having deep roots in both domains.   Timothy Lister and Tom DeMarco have proven their mastery of both sides of the equation in their book Peopleware.  They clearly lay out how to run a technical organization at many different organizational levels, and are able to fit theory with practice while managing (somehow) to be entertaining!  No matter what level of engagement you have with your organization, if you work in IT or technology you will benefit from their wisdom.

The book tackles a lot of different subjects and is quite comprehensive.  Lister and DeMarco discuss many topics such as getting a team to gel with one another, what it means to “flow” when working, and how much time it costs when an engineer’s “flow” is interrupted.  Additionally, they talk about optimal office layout (working environment) as well as intangible benefits of certain team dynamics.

As an engineer and entrepreneur, it is very refreshing to read the (not so) common sense that is written on every page of this book!  Even if you have worked every position from entry level engineer to CEO, you will still benefit from the years of experience and knowledge shared in Peopleware.